Say Cheese is an immersive exhibit walk-through experience for guests to learn about how and why the iconic smiley face symbol has stayed relevant in our global pop culture since it was invented in the 1960s. The exhibit provides historical background on the symbol as well as psychological aspects of why humans are so obsessed with the smiley face, all while creating an interactive, fun, and educational walk-through.
All exhibition design was physically built by me. All copywriting, brand identity, logo design, and name was created by me.